You know, if Apple really wants to replace the old record store paradigm with their fancy-shmancy iTunes digital distribution model, they still have a long way to go. With the recent addition of “iTunes DJ” to the software package, it seems to me that it wouldn’t be that difficult for Apple to add “iTunes Record Store Clerk”, or iClerk. Here’s how it would work:
You select something to listen to. iClerk would then pop up and tell you how it was into that band way before you ever heard of them. Plus they suck now anyway.
You try and buy something from the iTunes store. iClerk pops up and says, “Yeah, that’s alright — but there’s this other band you’ve never heard of that is way better.” If you try and buy the band iClerk recommends, iClerk sniffs and tells you it is very rare and out-of-print, no way you’d ever find it for sale anyway.
Basically iClerk would try and replicate the real record store experience: that of having an insufferable hipster look down his nose at you. Until Apple adds this much needed feature to iTunes, the only way to digitally replicate the real record store experience is to read Pitchfork.