Since everyone else was using their real names, I felt like the odd man out. So from now I’m signing my posts as “Anthony” rather than “Calorie Mate.” Boring, I know, but at least I’ll not be including my last name up here; it’s both boring and too closely associated with New Games Journalism. [And cardigans. — editor]
But let’s talk about Microsoft’s new Windows Vista ad campaign. Nich, official friend of GameSpite, recently brought it to my attention, though I guess they’ve been running for awhile now. The idea behind them is to team up Jerry Seinfeld and Bill Gates and set them loose on the world to experience the mundane activities most of us do. Here’s a longer one — incidentally my favorite — for reference:
The world seems pretty divided on them; some people like them, while others hate them because they’re unfocused and don’t even say “Vista” at all. Most people fall into the middle category of entertained, but confused. I happen to be in the camp that thinks they’re absolutely brilliant.
This is what I want a commercial to be. It’s fun to watch, to the point that I enjoyed it more than most of what regular television offers these days (though admittedly, that isn’t terribly difficult to do). Everyone already knows Vista exists, so Microsoft doesn’t need to beat me over the head with it; much like Coca-Cola, they simply advertise because they need to keep brand awareness alive. As a result, I get a weird commercial that’s something I’d actively watch more of if they offered it to me. Personally, I think that shows some respect for the consumer. This is a very good thing.
Now, I don’t know how I’d feel about watching it each and every day, but the same could be said of most things, including television shows themselves. I mean, I love Venture Bros., for example, but if I watched the same clip once a day, I’d grow sick of it. Similarly, I’m sure I’d hate these ads if they were everywhere. They’re probably best restricted to a couple airings per “episode”. Whether or not that means this fails as an ad I’m not sure, but I do know that my appreciation for Microsoft is raised ever-so-slightly by this… and something tells me that’s the point.