That Talking Time fundraiser was meant to keep the site up and running steadily, but because the universe likes punching my soul in the liver it’s had the exact opposite effect, somehow. For whatever bizarre reason, Reddit took an interest in that Star Trek thing I wrote up as my backer obligation for Vega and the damn thing made the site’s front page. This resulted in the second-highest day of traffic the site has ever seen, and currently impressions for today are at about 75% of yesterday’s and climbing.
As you’ve seen, this has had the effect of knocking the site offline for nearly a day, since the whole reason for the fundraiser was that my current host sucks and we need to move to a better one. There’s something very recursive about this whole situation… but it does underscore why the move is so essential.
The funny thing is that businesses crave Reddit traffic. I’d love for something at USgamer to have gotten the kind of exposure Telebunny has seen over the past day — it would have been super valuable for a site as young as that to get so many new eyes. Even IGN, vast as it is, watches its traffic reports with breathless hope that Reddit will send a few hundred thousand extra ad impressions its way. But that’s the thing, right? Reddit-chasing is about ad impressions. This blog doesn’t serve ads, so an influx of traffic from a big aggregator is actually a terrible thing for a site like this — it kills usability for the small group that frequents it, all so that a bunch of people can skim an article and jump back to Reddit and post about how stupid the person behind the item of interest is.
I guess what I’m saying is, please, for the love of God, don’t submit this site to aggregators, guys. I honestly do appreciate the sentiment (“here’s a cool thing you should read!”), but until we get onto better servers — and it looks like Indiegogo’s disbursement won’t come through for another week or so — it becomes a case of killing with kindness.