Now I feel shortchanged

Imagine my surprise to learn that the mascot for Kellogg’s Sugar Smacks, that dumb frog Dig ‘Em, was replaced by a dragon in Japan:

This wasn’t some obscure American mascot for the cereal, but a creature unique to Japan. Everything really is cooler in Japan, isn’t it?

I’m actually a little surprised to find breakfast cereal here at all, given the genetic prevalence of lactose intolerance among all peoples outside of us genetically deviant white folk. I want to believe that these cereals are meant to be served not with milk but rather with 200mL of unfiltered sake. They’re gr-r-r-r-eat!

7 thoughts on “Now I feel shortchanged

  1. “This wasn’t some obscure American mascot for the cereal, but a creature unique to Japan.”

    Heh, would’ve fooled me. Whoever designed the Sugar Pon Dragon did an effective job of making him look like he jumped right out of an obscure Hanna-Barbera cartoon.

    • Yeah, but I looked it up, and he was never used in the U.S. It’s a far sight better than most Americans’ attempts to draw anime mascots.

  2. I didn’t know the Japanese even ate cereal. Evangelion taught me that the classic Japanese breakfast is Miso Soup and an incredibly well drawn can of beer.

  3. But do is there some equivalent of the King? Perhaps a Vitamin Shogun?

Comments are closed.